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The "Rule of Seven" in Advertising: Why it Matters

In today's fast-paced digital world, where instant results are often expected, it's easy to forget that some of the most effective strategies, especially in advertising, require patience and persistence.

At County Compass, we understand that advertising is a long game, and in this blog, we’ll explore why a sustained, diversified advertising approach is key to achieving lasting results.

And while we're at it, let's chat about why putting all your ads in one basket (or platform) could be a bit like trying to make a smoothie with just one ingredient. Spoiler alert: It's possible, but it's definitely not as tasty.

What's the Big Deal About the Rule of Seven?

First things first, let's talk about the star of the show: the Rule of Seven. In simple terms, this golden rule of advertising suggests that a potential customer needs to see or hear your marketing message at least seven times before they really notice it and take action.

Why seven, you ask? Well, it's not because it's a lucky number (although that doesn’t hurt). It's because we humans are a tad forgetful and pretty darn good at tuning things out. So, repetition is key.

Variety: More Than Just the Spice of Life

Now, let's chat about diversifying your advertising strategy. Imagine eating your favorite dish every single day. Sounds great for the first week, right? But soon, you'd be begging for something different. The same goes for advertising. If you keep showing the same ad in the same place, it's like serving the same meal over and over – eventually, people will lose their appetite.

Diversifying your approach means mixing it up. Use a blend of social media, email marketing, the charm of print ads, the occasional radio jingle, and hey, why not a billboard that makes people look twice, if it's in your budget? By spreading your message across different channels, you're not only reaching a wider audience, but you're also keeping things fresh and engaging.

Why it Matters

You might be thinking, "Okay, but does this really matter?" Absolutely, and here's why:

  1. Different Strokes for Different Folks: Not everyone hangs out in the same place. Your Instagram ad might hit the mark with millennials, but what about the folks who still read the newspaper with their morning coffee? You've got to meet people where they are.

  2. Message Reinforcement: When people see your message in various formats, it starts to stick. It’s like hearing a catchy song on the radio, then Spotify, and at the grocery store. Before you know it, you’re humming it while you work.

  3. Avoiding Ad Fatigue: Yes, that's a thing. Seeing the same ad too many times can be annoying. Mixing it up keeps your audience interested and engaged.

Don't Put All Your Eggs in One Advertising Basket

In the end, the Rule of Seven isn't just about repetition; it's about smart, diversified repetition. It’s about making sure your message is seen and heard in different ways and places, so it really sinks in. Think of it as the difference between being a one-hit-wonder and a timeless classic.

Until next time, keep mixing it up, and remember: variety isn’t just the spice of life – it’s the key to successful advertising.


Photo of the owner and her husband who live in Madison Heights VA

Hi, I'm Michelle

I'm the owner of County Compass, and an Amherst County resident. 

I love our community and want to help new homeowners find all the local gems that may not get enough exposure on social media.

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